Facebook & Instagram 

AI Marketing Plan

Objective

Position Ry's Electrics as the go-to electrician in Carlisle, Brampton, Dalston, Gretna, Longtown, Penrith, and surrounding areas by using AI-powered content marketing to generate enquiries, build trust, and increase bookings.

Marketing Goals

  • Increase Facebook followers
  • Grow Instagram audience
  • Build local brand awareness
  • Generate more quotation requests
  • Become the most visible electrician on social media in Carlisle

Target Audience

Homeowners

People needing:

  • Additional sockets
  • Lighting upgrades
  • Consumer unit upgrades
  • Rewires
  • Fault finding
  • Garden lighting

Landlords

People requiring:

  • EICR Certificates
  • Electrical safety checks
  • Fault repairs
  • Property maintenance

Businesses

  • Offices
  • Shops
  • Warehouses
  • Restaurants
  • Hotels
  • Industrial units

AI Video Strategy

We will create 1 video per month. You should video every day what job you are working on, you don't have to show your face or speak, just point your phone camera at the job, tools, even the weather conditions, etc

Video Ideas

  1. Consumer Unit Upgrade
  2. Fault Finding Call-Out
  3. Installing New Sockets
  4. Garden Lighting Transformation
  5. EV Charger Installation
  6. EICR Inspection
  7. Day In The Life Of An Electrician

Length:

10-20-30-60 seconds

Facebook Strategy

We create 30 posts using AI, one for each day of the month.

Post Frequency

  • We post daily, you should post daily.
  • We post 1 reel daily.
  • you should post daily into Facebook Stories.

Local Facebook Groups

We share content into:

  • Carlisle Community Groups
  • Cumbria Business Groups
  • Brampton Groups
  • Penrith Groups
  • Gretna Groups
  • Longtown Groups
  • Wigton Groups

Instagram Strategy

Daily Activity

  • 1 post and reel daily with AI generated hashtags

AI Lead Generation Funnel

Facebook & Instagram Post

↓

Text/Messenger/Call Conversation

↓

Free Quotation

↓

Site Visit

↓

Customer

AI Assistant Integration

Every enquiry should trigger:

"Thank you for contacting Ry's Electrics.

To provide an accurate quotation, please send:

✔ Your Name
✔ Telephone Number
✔ Property Postcode
✔ Description of Work Required
✔ Photographs (if available)

Ryan will be in touch as soon as possible."

Recommended Hashtags

Carlisle

#ElectricianCarlisle
#CarlisleElectrician
#CarlisleBusiness

Cumbria

#ElectricianCumbria
#CumbriaBusiness
#CumbriaHomes

Services

#ElectricalServices
#ElectricalSafety
#ConsumerUnitUpgrade
#EVChargerInstallation
#EICR
#LandlordServices
#CommercialElectrician

AI Search Optimisation

Use these phrases regularly:

  • Electrician Carlisle
  • Emergency Electrician Carlisle
  • Commercial Electrician Carlisle
  • Domestic Electrician Carlisle
  • EV Charger Installation Carlisle
  • Electrical Testing Carlisle
  • EICR Carlisle
  • Consumer Unit Upgrade Carlisle
  • Electrician Cumbria
  • Landlord Electrical Certificates Carlisle

Call To Action

Include on every post:

⚡ Need a reliable electrician?

📞 07725 738440

📧 ryan@ryselectrics.co.uk

✅ Fully Insured
✅ NVQ Level 3 Qualified
✅ Professional & Reliable

Message Ry's Electrics today for a FREE quotation.


Landing Page

Landing Page created: https://www.aisearchlisting.co.uk/ryselectrics/

  • Contact Form to Ryans email address.
  • Ai generated keywords included for Ai Search and Facebook Search.